No. of Openings: 1

Key Responsibilities:

Develop and implement data-driven digital marketing strategies: This includes understanding our target audience, setting SMART goals, and identifying the most effective channels to reach them. Provide creative ideas for content marketing and update website.

Content Marketing

• Create high-quality content (blog posts, case studies, etc.) that is relevant to our target audience and aligns with our software offerings.
• Manage content calendar and distribution across various channels.

Social Media Marketing

• Develop and manage engaging social media campaigns across platforms like Youtube, LinkedIn, Twitter, etc.
• Monitor and analyze social media activity using relevant metrics and social media management tools.
• Build and nurture relationships with followers and influencers.

Search Engine Optimization (SEO)

• Conduct keyword research and implement on-page SEO best practices using SEO tools to improve website ranking and organic traffic.
• Stay updated on the latest SEO trends and best practices.

Pay-Per-Click (PPC) Advertising (Optional)

• Manage and optimize PPC campaigns (e.g., Google Ads) to drive qualified leads.
• Analyze campaign performance and make data-driven adjustments to improve ROI.

Email Marketing

• Develop and execute targeted email marketing campaigns using email marketing automation tools to nurture leads and drive conversions.
• Utilize A/B testing and marketing automation tools to optimize email performance.

Marketing Analytics & Reporting

• Utilize web analytics tools (e.g., Google Analytics, Search Console, Google trends, etc.,) to track campaign performance and measure ROI.
• Generate regular reports and presentations to communicate key marketing insights to stakeholders.
• Stay up-to-date on the latest digital marketing trends and technologies in the software industry.
• Collaborate with other departments (e.g., sales, product development) to ensure alignment and effectiveness of marketing efforts.

Qualifications:

• 5+ years of experience in digital marketing, preferably within the software industry.
• Strong understanding of all aspects of inbound marketing (content marketing, social media marketing, SEO, email marketing, etc.).
• Proven track record of developing and executing successful digital marketing campaigns that deliver measurable results.
• Excellent analytical skills and the ability to translate data into actionable insights.
• Experience with marketing automation tools, SEO tools, and email marketing automation tools.
• Strong writing and communication skills, with the ability to create compelling content for a variety of audiences.
• Experience with B2B and B2C social media, Google Adwords and email campaigns and SEO
• In-depth knowledge of the software industry and its marketing landscape is highly desirable.

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